Released on = March 12, 2007, 8:18 pm

Press Release Author = PressReleasePros.com

Industry = Marketing

Press Release Summary = The only thing anyone should be selling in a press release
is a story, says a
marketing expert.

Press Release Body = Writing a press release is different than pitching a business
plan to a group of investors or trying to attract customers.

It may sound like on oxymoron: You send out a press release to get sales yet a press
release can't sound like a sales pitch.

Many business people want to hard sell their business concept in a press release;
they want to do the equivalent of jumping on a table and beating their chests. But
that\'s often the worst approach when trying to sell the media on doing a story.

\"The only thing you should be selling in a press release is a story,\" says Glenn Selig
of PressReleasePros.com, a marketing expert who specializes in writing press
releases. \"Reporters don\'t want to be your salespeople. They\'re in the business of
telling good stories. And that\'s what they want--good stories.\"

If you think that a hard sell will get your business on CNBC or the 6 o\'clock news,
then get ready to buy ads because that rarely happens--if ever, Selig says.

\"The business of how to sell a company in a press release is largely misunderstood
by people who don\'t know news,\" says Selig, who has 20 years experience as print and
broadcast journalist, \"It\'s nothing like selling to customers, clients or potential
business partners.\"

Distributing a press release can get expensive. Don\'t waste your money on a poorly
written press release, Selig says. \"Knowing how to write a press release is critical
to getting results,\" says Selig,\"because a press release that sounds like an
advertisement will get you nowhere.\"

About PressReleasePros.com: PressReleasePros.com
(http://www.PressReleasePros.com) specializes in writing professional press releases
for small and medium sized companies. Staffed by real journalists, the company
produces captivating, conversational press releases that get reporters\' attention.
The cost for press release writing runs US$169-$269.

Web Site = http://www.PressReleasePros.com

Contact Details = Contact: Glenn Selig
Phone: (813) 300-5454
Email: Info@PressReleasePros.com
Website: http://www.PressReleasePros.com